Offer Pages

You can add offer pages to any keinaufwand website, based on the offers you've already created. Offer pages serve as information pages for your offers and are usually set up once and updated every six months or less often.

Offer pages can include a cover image, several benefits, a description, and a link to an external information page.

In this article

Set Up Your Offer Page for Best Results

Offer pages are the most important information pages on your keinaufwand website because they inform visitors about your offers. The content of an offer page determines whether a visitor feels addressed, gets in touch, and books a first appointment, or closes the page and looks elsewhere.

To help you set up your offer pages for best results, below you'll find descriptions of each setting and tips on how to fill them out.

Cover Image

A picture is worth a thousand words. The most important element of an offer page is the cover image, which is the very first thing your visitors see. For best results, add a meaningful image that shows the offer's target audience taking part in the offer.

Example: For an offer for children, parents won't feel addressed if the image shows adults.

Benefits

Why should I attend this offer? What will I learn and get out of it? Benefits are short, bullet-style sentences that convey the value of the offer briefly and concisely.

Tip: Ask your existing customers why they attend your offer and use similar expressions and sentences. Answers from existing customers help you write more precise text that's also relevant to other visitors, and you don't have to make up benefits that don't appeal to anyone.

Description

A description provides more detailed information about your offer.

Many providers simply copy text from Wikipedia and leave it at that. However, visitors aren't just interested in the definition or description of an offer but in your business's specific offer.

A good description therefore focuses on the offer's target audience and the value leads get from attending the offer with YOU.

More Info

The More info link lets you link to an external website that contains, for example, general information about the offer, such as Wikipedia or an association website.

Add an Offer Page

An offer page is based on an offer. If you haven't added any offers to your account yet, add an offer so you can create an offer page. Once you've created your first offer, you can add an offer page as follows:

  1. In the admin panel, go to Websites > Offer Pages.
  2. Select the offer you want to add an offer page for.
  3. In the edit view, add three or more benefits of the offer.
  4. Add the description of the offer. This field uses the rich text editor, so you can format the description of the offer page.
  5. Optional: Add a URL to an external page with more information about the offer (for example, an association website or Wikipedia).
  6. Add a cover image to the offer page. Click Upload image in the Cover image section and choose the image you want to upload.
  7. Click Save.

Edit an Offer Page

To edit an offer page:

  1. In the admin panel, go to Websites > Offer Pages.
  2. Select the offer page you want to edit.
  3. Adjust the content and settings as needed.
  4. Click Save.
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